SAK privacy and cookie policy

This document explains how we process the details that you provide when visiting the SAK.fi, Työelämänpelisäännöt.fi, Liitot.fi, Vaalistaja.fi, Vaalitavoitteet.fi, Testaatyoolosi.fi, Eduskuntavaaligalleria.fi and Tulevaisuustanaan.fi websites.

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The Central Organisation of Finnish Trade Unions (SAK) is committed to protecting the privacy of all website users and clients. These policies govern the websites that are accessible at SAK.fi, Työelämänpelisäännöt.fi, Liitot.fi, Vaalistaja.fi, Vaalitavoitteet.fi, Testaatyoolosi.fi, Eduskuntavaaligalleria.fi and Tulevaisuustanaan.fi (hereinafter referred to as the SAK websites).

Data file controller

The Central Organisation of Finnish Trade Unions (SAK)
Pitkänsillanranta 3, PO Box 157, FI-00531 Helsinki
Tel. +358 20 774 000
webmaster@sak.fi

Data file contact person

Pauli Vento
Tel. +358 40 522 3611
webmaster@sak.fi

What is our cookie policy?

These cookie policies describe how SAK and its partners use cookies and corresponding tracking and targeting technologies (hereinafter referred to collectively as cookies) on the SAK websites. Cookies are used to collect information about how and when a website is used. This information can be used to improve website usability and to target marketing messages at visitors to the SAK websites.

Behavioural information collected through the SAK websites is never combined with other data that SAK may process in other contexts from which a user may be identified in person.

Use of cookies is based on the website user’s consent. Users who do not disable cookies are deemed to have agreed to their use. SAK complies with the guidelines of the Finnish Transport and Communications Agency (Traficom) when requesting consent. Use of cookie data may be governed by new legislation or official guidelines. We shall modify our policies accordingly.

What are cookies and what information is collected using them?

The websites accessible at SAK.fi, Työelämänpelisäännöt.fi, Liitot.fi, Vaalistaja.fi, Vaalitavoitteet.fi, Testaatyoolosi.fi, Eduskuntavaaligalleria.fi and Tulevaisuustanaan.fi use first-party and third-party cookies. First-party cookies are set by the website shown in the address bar. In addition to these, the SAK websites also use third-party cookies from such sources as advertising technology providers and social media services. Only the server that set the cookie can subsequently read it and recognise the browser, for example when the user returns to a previously visited site.

Websites use cookies to collect such information as

how many users are visiting a site
what terminal devices are accessing the site
which web addresses were last visited by users of the site
which individual pages users have viewed.

Cookies and website servers automatically record the page requests made by users visiting the site. These details generally include the user’s network request together with its date and time, the IP address of the user’s terminal device, and the type and language of the user’s browser.

This information is in a form that cannot be associated with any individual user unless additional details are also available. Cookies do not record such details as the name, e-mail address, telephone number or home address of an individual user. SAK cannot combine information collected using cookies with any specific individual, and it also takes further measures to ensure that the information remains anonymous. For example, one stage in using the tools of web analytics involves removing numbers from a user’s IP address so that nobody can personally identify the user.

What are cookies and their associated information used for?

Cookies for visitor statistics and analytics:
The Google Analytics web analytics tool uses cookies to collect statistics. This information enables an analysis of the number of visitors, their interest in content and modes of service usage, and supports website improvement.
The analysis and feedback tool Hotjar helps analyze how sites are used. The information can be used to make the site more user-friendly.

Cookies for targeting marketing communications:
These cookies help SAK to target marketing communications at users who have visited its website. SAK does this in partnership with Google, Twitter, Facebook and Liana Technologies. By using cookies from these service providers on its websites, SAK enables the collection and transmission of information to these partners. Google Tag Manager is also used for managing these tracking tags.

Processing of third-party cookie data is governed by the terms and conditions of these third parties, which users may access at the following links:

Google Analytics

Purpose of cookie: collection and analysis of statistical information concerning the site in order to improve the site.
Click here for further details of how Google uses cookies.

Google Tag Manager

Purpose of cookie: management of tracking tags, such as Facebook pixels.
Click here for further details of how Google uses cookies.

Google Double Click and Google Ads

Purpose of cookies: targeting, implementing and analysing marketing communications in order to display marketing communications that are likely to interest website visitors. Google may associate the tag contained in the cookie with any Google account held by the website visitor.
Click here for further details of how Google uses targeted marketing communication cookies.

Google Ads

The conversion tracking feature of Google Ads uses cookies.
Click here for further details of how Google Ads uses cookies.

Facebook

Purpose of cookie: targeting, implementing and analysing marketing communications in order to display marketing communications that are likely to interest website visitors. Facebook may associate the cookie tag generated by visiting an SAK website with any Facebook account held by the website visitor.
Click here for further details of how Facebook uses cookies.

Twitter

Hotjar

The analysis and feedback tool Hotjar anonymously records page navigation information, such as page scrolling, mouse movement, and clicks. No identifiable personal information is collected through the service.
Learn more about Hotjar's privacy policy here.

Liana Automation

Liana Automation is used to collect data about website visitors. With the help of the information, SAK analyses the use of websites, develops websites and directs relevant marketing to website visitors.

How long is the information stored?

Cookies may either remain valid for a certain session until the user quits the browser, or they may be persistent cookies that remain valid for between a few months and some years. Users may cut the cookie information storage time by adjusting their browser settings to clear cookies and thereby cancel previous cookie profiles.

Typical data retention periods are as follows:

Cookies for visitor statistics and analytics:
Google Analytics will typically delete cookie data collected for this purpose within 26 months.

Communication targeting cookies:
Information gathered in order to target marketing communications is typically processed for a few months.

How can a user affect cookies?

Users may block the use of cookies or delete them by adjusting the website or the web browser settings. Blocking cookies may affect the functionality of services. Users who choose to block cookies may not necessarily be able to access all functions on the SAK websites.

Blocking or deleting cookies may affect choices that were previously made on the websites, for example by removing a refusal cookie setting related to targeting of marketing information on a partner’s website. Such settings are browser-specific, meaning that a user must make them separately for each browser.

Cookies may be re-enabled at any time.

To make partner-specific choices, users may block and affect cookies by visiting the sites of our partners:

Google Analytics:
A user may block access to site data in Google Analytics by installing the Google Analytics Blocker Add-on here. This add-on prevents Google Analytics JavaScript features running on websites (ga.js, analytics.js and dc.js) from sharing site traffic data with Google Analytics.

Google DoubleClick:
Users may manage Google advertisement settings here.

Facebook and Instagram:
Users may manage Facebook and Instagram advertisement settings here.

Twitter:
Users may manage Twitter advertisement settings here.

Are there any other ways for users to influence use of their information?

Besides the right to be informed about the processing of personal data, users are entitled under data protection legislation:

to inspect the recorded personal information that concerns them
to correct errors in this information
to delete the information and “be forgotten”
to revoke any consent that they have given
to restrict processing of information
to seek a transfer from one system to another of information that they have provided and that is subject to automatically processing, either by consent or by agreement

The primary way for users to influence processing of their information is by changing their cookie settings as explained above. Users may also contact SAK by e-mail, by telephone or using the SAK comment form. The contact details of the organisation are shown at the top of this page. Users may also lodge a complaint at the Office of the Data Protection Ombudsman.

Where is information released or transferred to?

SAK uses reliable partners to target marketing communications, allowing them to do so by collecting data from the SAK websites using cookies and corresponding technologies. Further details of processing by partners are set out under What are cookies and their associated information used for?

Service providers used by SAK (such as a media agency) may have access to information collected during website use. They may use this information only for the requirements of SAK. SAK may transfer the personal data that it processes to destinations outside the territory of the European Union or European Economic Area in accordance with current legislation in this context.

SAK contractually ensures that its partners and service providers process data in accordance with current legislation at all times.

How is the information protected?

Security and the protection of personal data are fully integrated into all use and processing of information at SAK, with the most appropriate technical and administrative measures taken to ensure the security and usability of personal data. SAK processes all personal data securely and in the manner required by law. Only individuals who need personal data to perform their duties are authorised to access such data.

Information collected using cookies is also processed by external partners in accordance with separate agreements. SAK contractually ensures that all data security management complies with data protection legislation.

The SAK privacy and cookie policy was last updated on 1 January 2023. We update this document when our services and partners change. Use of cookie data may be governed by new legislation or official guidelines. We shall modify our policies accordingly.

For further details:

This is how we process the information that you provide using the SAK comment form.

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